Know More About Social Media Optimization and its Future Scope | Zazz https://www.zazz.io/blog Mobile Application Development Company Mon, 26 Feb 2024 07:19:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Developing a Clubhouse-Like Application: Everything You Need to Know https://www.zazz.io/blog/developing-a-clubhouse-like-application-everything-you-need-to-know/ https://www.zazz.io/blog/developing-a-clubhouse-like-application-everything-you-need-to-know/#respond Mon, 09 Aug 2021 07:03:05 +0000 https://www.zazz.io/blog/?p=4269 The Clubhouse app has gained global popularity, and you must be aware of it unless you live under a rock. This famous invite-only, audio-based chat application has gone viral, thanks to its novelty, innovative approach, lack of competition, and popularity among the most iconic personalities, like Mark Zuckerberg, Oprah Winfrey, Chris Rock and Elon Musk. Earlier, only the iOS version of the app was launched. However, looking at the increased demand, the Clubhouse app for Android was launched, thus contributing to its skyrocketed downloads. This one-of-a-kind app has seen meteoric growth with 10 million weekly users and more than 300,000 rooms are created on Clubhouse every day. That’s huge! 

Developing a Clubhouse

The Clubhouse application has become a market sensation and is expected to grow in the coming years. This audio-based app is the perfect example of outside-the-box thinking and a testament that there are ample opportunities for businesses in the crowded social media application world. All you need to do is build a unique and user-friendly app and launch it at the right time. 

If you’re an entrepreneur looking forward to building an application similar to Clubhouse, you must know a few essential things, like the features, market potential, and cost to build a Clubhouse-like app. Overwhelming, isn’t it? Don’t worry! We will help you.  

Clubhouse-Like App Development: A Useful Guide for Businesses 

If you’re wondering what the Clubhouse app is and why everyone is talking about it, you’re lagging because this new social media platform has taken the world by storm. It has brought a breath of fresh air to the social media world and given a new opportunity to businesses looking forward to building a new social media app. In this blog post, we have covered every important point related to app development to help businesses find answers to the question of how to get a Clubhouse-like app. 

What Is Clubhouse App? 

The clubhouse is an invitation-only, audio-based social media application for Android and iOS devices. Developed and launched by Silicon Valley entrepreneur Paul Davison and ex-Google employee Rohan Seth in April 2020, this voice-only application lets users engage in a casual, drop-in audio conversation through rooms. Each room has a capacity of 5000 people. Since it is an invite-only app, the user base can be managed and refined to meet the changing needs of the users. 

How does the Clubhouse Application work?

The Clubhouse app is a live-streaming audio-chat app with millions of users and millions more on the waitlist. It had more than nine million monthly downloads in February 2021. Unlike other social media applications – Facebook, Instagram, and Twitter, users don’t need to generate images, text, or videos to stay relevant. And, the Clubhouse app creators don’t target a particular age group. Instead, users of all age groups can engage with this audio chatting and podcasting platform and converse on nearly any topic.  

Major Attractions of the Application 

Despite being just a one-year-old app, there are many reasons why this audio-based application has become so popular. The major highlights of this app are-

  • It is unique, and you cannot download it on your mobile phone. You need to get an invitation from an existing user instead. This helps in the authentication of the user and verification of their identity, thus preventing fake users from joining. 
  • It doesn’t target a specific niche. Users can talk about anything and everything, from mental health to technology. Each niche has a room, and you can be a part of a room based on your preferences. 
  • It is an audio-based app, similar to a Podcast. But the difference is that Podcasts are not interactive, but the Clubhouse is. The users can interact with each other via the audio medium. 
  • The users can choose as many rooms as they like as there’s no limitation on the number of conversations you join.  

How Building a Clubhouse-Like App Can Be Lucrative for Businesses? 

As a leading app development company, we understand the ins and outs of the app development world and recognize the market potential of an app to help our clients take advantage of the opportunity. Clubhouse is a unique app, and businesses can capitalize on the popularity of an audio-based app by developing a Clubhouse-like app. Here’s how a similar social media app can benefit businesses.

  1. Expand Your Network

With a Clubhouse-style app, you can expand your network and build an audience of people that can be potential customers. You can create audio-based content related to your industry and attract an audience interested in the same. Once you become a popular and reliable content creator, they can collaborate with you. 

  1. Create a Meeting Space for a Huge Audience 

Unlike Zoom and Google Meet that allows 100 and 1000 users in a meeting, respectively, the Clubhouse application can accommodate 5000 users in a room. With a Clubhouse-like application, businesses can hold meetings and seminars for a vast audience and broadcast their ideas on a broader scale. 

  1. Plenty of Room for Experimentation 

Since the Clubhouse app is still new, there’s plenty of room for improvement and experimentation. Contrary to the social media giants, like Facebook and YouTube, that are filled with advertisements, Clubhouse is still ad-free and wide open for experimentation. There’s a lot that can be done with Clubhouse. Developing a similar app can help be a good platform for marketers to stress-test their marketing campaigns and take feedback from people or customers who are interested in a specific niche. 

Must-have Features of Clubhouse-Like Apps

To build an application that competes with Clubhouse or leverages the popularity of audio-based social media platforms, you must include some essential features or else the app will fail to stand out.

User Profile 

The first feature should be onboarding, where the users enter the app, similar to that of the Clubhouse application. Unique username, profile photo, interest selection, and notification settings should be part of this feature. The profile creation process should be easy and simplified.  

Invitation Feature

An invite-only feature worked for the Clubhouse app creators, but it can go wrong. On the one hand, it allows the creators to maintain exclusivity and control the user base and content published. But, on the other hand, it can limit the user base and your reach.

Interests

There should be a list of interests divided into various categories so that the users can choose the one that they like and become a part of the room that has people with shared interests. Thus, it offers a better experience to users and boosts retention.

Quality Audio Streaming 

Since the Clubhouse app is audio-based, you should focus on offering a high-quality audio-streaming experience to your users. It should also have moderation features and privacy options so that the audience can interact with requests.

Rooms

Rooms are the centre of communication in an app similar to Clubhouse. In these rooms, users can add members, start a conversation, suggest topics, and find people with the same interests.  

What Is the Cost to Build a Clubhouse-Like App? 

To determine the estimated cost of building a Clubhouse-like app, you need to consider a few factors that play a crucial role. 

a) Features and Functionalities 

The Clubhouse-like app development cost depends on the type of features you want to incorporate in the app. The more features you add, the higher will be the cost. In addition, third-party service integrations, backend infrastructure, and in-app purchases all add to the cost.

b) Platform and Devices

The platform and device for which you are building the app directly affect its development cost. For example, building a cross-platform app will cost more than building a single platform app. That said, the cost of developing an Android app is slightly higher than an iOS app. And, developing an app compatible with older devices requires more effort and more money. 

c) UI/UX Design 

The UI/UX design of an app plays a vital role in determining the cost of development. The number of screens, logos, icons, wireframes, illustrations, graphics, special elements and more contribute to the cost. If you want to follow the Clubhouse app design, it is advisable to get in touch with UI/UX designers for more details. 

d) Location and Structure of Your Development Team 

The cost of building a Clubhouse-like app also depends on the location of your social media app development company and the structure of the development team. If you go for a reputable firm, they will have a dedicated team of professionals for every project, thus ensuring precision. But the cost might be higher than hiring a startup or an independent developer who might have only one team to perform every task. Also, the number of people working on the project is crucial for the project cost. For example, if you’re building a Clubhouse-style app, you need a big team of developers, designers, testers, and programmers to ensure the app meets the expectations. And, a significant workforce increases the total cost. 

Conclusion 

Developing an application similar to the Clubhouse app is a smart idea to capitalize on the buzz created by this unconventional social media platform. However, since it is an invitation-only application, a vast community doesn’t know how to get the Clubhouse app or is waiting to join a similar app. So, it is the perfect time to give them an alternative by investing in Clubhouse-style app development. All you need to do is contact a reliable app development company specializing in developing social media apps. And, your search ends at Zazz. Get in touch with us for end-to-end solutions.

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Top 5 Social Networking App Development Companies in the USA https://www.zazz.io/blog/5-social-network-app-development-companies/ https://www.zazz.io/blog/5-social-network-app-development-companies/#respond Fri, 27 Nov 2020 13:02:14 +0000 https://www.zazz.io/blog/?p=2968 The ideas behind “social networking” are nothing new – we have been searching for ways to communicate, network, and support each other since humans have existed – but in the digital era, they have taken on an entirely new sense.

Social Networking App Development Companies

81% of the US population uses at least one social media profile, and over half have two or more. Via Facebook, 70% of business-to-consumer marketers have acquired clients. The website uses 93% of Pinterest users to schedule or make purchases. Not only are individuals buying from businesses on social media, but they spend 20%–40% more cash on companies using social media. 

And if that’s not plenty, As per a leading app development company, 71% of customers who have had a positive social media experience with a company are likely to recommend the brand to their friends and family, further increasing their consumer base.

Social Media and Business Opportunities:

Pages for social media are great for targeting wider audiences. You will improve your market exposure, advertise your goods or services, create new leads, and drive sales by using these channels effectively.

Depending on the goods or services offered, user groups, and network flexibility, the best social media platform to use can differ from company to company. Each social media platform is specialized for various roles, information, and groups of people, just like each company.

Let’s Discuss The List Of Top Most Social Media Platforms:

Facebook is the top social network in the United States, with the app download by 169.76 million smartphone users. Instagram and Facebook Messenger, with 121 and 106 million users, respectively, ranked second and third. After that, Twitter, Pinterest, Reddit, Snapchat, WhatsApp, Google Messenger, and Tumblr list in the top 10.

The List Of Top Most Social Media Platforms

Image source: https://www.statista.com/statistics/248074/most-popular-us-social-networking-apps-ranked-by-audience

Social Media Application Development:

Today, social media platforms use for several purposes, including brand marketing, unique and targeted advertising, social interaction, etc.

Ease of connectivity: 

You can stay in touch with your clients 24/7 with your social media app and keep them updated about your products, services, new offers, exclusive deals, etc.

Brand awareness:

In retaining the attention of potential clients, a mobile app can also prove handy while earning their trust and loyalty.

Time & money:

You can get clients from around the globe with your social media app and remain linked to them via push notifications.

User Engagement:

By enabling consumers to post their questions, orders, feedback, and complaints, social media apps can enhance user interaction.

Top 5 Social Media & Global Networking App Development Companies In The USA:

1. Zazz:

Zazz is a leading  Social Network App Development agency, expert in customization and integration of complex mobile solutions for mobile app development, social media apps, and enterprise app development. With creative partners, the team specializes in developing custom mobile apps and web applications, from start-up companies to major brands. 

They have a team of enthusiastic developers, designers, and market analysts who are proud to deliver quality solutions. For a better idea of a successfully delivered project, you may refer to the Zazz clutch review.

2. Appstudio:

Appstudio has been a pioneer in developing social media and mobile applications to provide digital solutions to any industry out there. Their developers of web and mobile apps aim to have a memorable experience and services that outsell and outperform online competitors.

3. Appchopper:

AppsChopper, a Webby Central LLC Company, is a New York-based innovative app design & social media app development agency. They are a team of talented, innovative mobile apps that create sleek templates, engaging experience, protected code, and usability testing to help your business grow.

4. Appingine

Appingine is one of the top award-winning social media mobile app development companies in the USA. The team designs impeccable web applications that enable the branding company to be featured in app stores and develop Android and IOS devices.

5. Proxet

Proxet is a custom online, mobile, and software development company that provides customized and tailored solutions to many customers. With over ten years of experience designing diverse technologies, Proxet has over 100 companies in Healthcare, Marketing, Financial Services, Social Media, Retail, Real Estate, Aerospace, Blockchain & Vehicle Verticals.

Looking for social media app development solutions, Please Contact us and find the best possible solutions & services.

Also Read:

Social Media Optimization Agencies In The USA

Who’s Behind The Epic Twitter Account Hacked 2020 – A Dark Wednesday

Facebook Attacks Apple: Tug Of War Between Two Giants

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Top 10 Social Media Optimization Agencies In The USA https://www.zazz.io/blog/social-media-optimization-agencies-usa/ https://www.zazz.io/blog/social-media-optimization-agencies-usa/#respond Thu, 26 Nov 2020 11:21:35 +0000 https://www.zazz.io/blog/?p=2923 On some level, most marketers acquaint themselves with Search Engine Optimization (SEO). It has been a popular technique for years to use the reach of search engines such as Google or Bing to fuel your marketing campaign. New approaches to digital marketing have arisen as social media emerges as one of the top channels to reach customers. Social Media Optimization is one of the top techniques used by SMO agencies looking to maximize their online presence.

Social Media Optimization Agencies


Social Media Optimization:

SMO is the technique of promoting your brand, creating a brand on different social channels. This includes websites such as Youtube, Facebook, Twitter, Social Bookmarking websites such as Stumble Upon, Reddit, and many more. If properly used and hired a SMO agency, social media can be one of your most powerful tools for enhancing the organic search results of your web.

Top 10 SMO Agencies In The USA Leaving Their Marks:

1. Zazz:

Zazz is an internationally known mobile app development and digital marketing agency that provides a bouquet of cutting-edge services. They have experience across platforms to build applications, including Android, iOS, and Windows. Their team is a results-driven, full-service digital agency that specialises in web development, mobile apps, online marketing, consulting, ideation & implementation.

2. Appstudio:

Appstudio is an award-winning SEO & Digital Marketing Company that offers online companies high marketing and search engine optimization services. They are among the most prominent global digital marketing agencies for affordable and high-quality search engine optimization, optimization of social media, pay-per-click management, and search engines’ marketing services.

3. SmartSites

SmartSites is an award-winning website design and digital marketing agency emphasizing social media optimization and search engine marketing (SEO & PPC). It rapidly became one of the fastest-growing digital marketing & SEO companies in America with an ambitious vision and a lot of effort.

4. Ignite Visibility

Ignite Visibility is among the best digital agencies with the highest recommendations and one of the industry’s best digital marketing businesses. The same techniques they use for clients to become a four-time Inc. used by Ignite Visibility. Best-in-class SEO, SMO, paid media, social media, email marketing, creative, and Ignite Visibility expansion offers.

5. Brick Marketing

Brick Marketing provides digital marketing services based on business results: SEO, SMO, content marketing, social networking, PPC, and website creation solutions. Hiring SMO expert teams will manage your social media program or collaborate with your in-house team to make suggestions to optimize all aspects of your social media marketing program.

6. Rank Grow Digital

They are a renowned digital marketing agency and partner, proudly based in Columbus, Ohio, providing your company with rankings and measurable growth. Get benefits that function & generate results from SEO, SMO and Speed Optimization Services. Hire SMO specialists for your company’s visibility and quickness so that your name, products, or services can quickly be identified by all search engines, bots, and humans.

7. WEB CHOICE

Web Choice is a full-service web design & digital marketing agency focused on developing and marketing responsive, safe, and results-driven websites. They use the latest technology that guarantees fantastic SEO & SMO results for the client’s benefit and support.

8. Caveni Digital Solutions

Caveni Digital Solutions facilitates small companies to reach the same degree of online performance as large enterprises. They are experts in digital marketing, SMO & SEO services in taking to scale smaller websites and helping them succeed.

9. ReVerb

ReVerb is an American digital agency providing IT businesses, hi-tech start-ups, ICO projects, and industrial enterprises with a full digital marketing service cycle. Their facilities include but are not limited to technical content, email marketing, SEO, SMO, SMM, design, production of videos, public speaking, etc. 

10. Apptuitive

Apptuitive is an agency for digital marketing, web design, development, SMO, and SEO. They have digital marketing strategies for all, from start-ups to multinationals. In the virtual world, their technically formed and creatively built services strive to create trustworthy brand images.

Concluding Thoughts:

Are you ready for hiring a SMO company social media to enhance your business site? Let’s discuss with the Zazz representative to take advantage of your social media optimization campaign for more benefits.

Also Read: Top 5 Social Networking App Development Companies in the USA

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Facebook Says No To New Political Ads After 3rd November 2020 https://www.zazz.io/blog/facebook-banning-political-ads/ https://www.zazz.io/blog/facebook-banning-political-ads/#respond Fri, 30 Oct 2020 12:59:19 +0000 https://www.zazz.io/blog/?p=2753 Facebook is expanding its content guidelines for Facebook banning political ads for this next month’s U.S. presidential election, including implementing a temporary suspension on political advertising when voting ends, as it prepares for a turbulent night that might not end with a final winner.

The social media giant also said that it would delete requests for people to watch the polling when such posts use militaristic or threatening words. Facebook executives said such terminology to ban in the future, along with the words “army” and “battle,” but the advertisement not withdrawn retrospectively.

Why Does This Change Matter?

The notification comes two weeks after Google told its advertisers that a strict arrangement would enforce. The business says it will also change its policies to prevent users from overt calls to participate in manipulative “poll watching,” visiting a voting booth to threaten voters.

Details: Facebook says the new policy’s purpose is to eliminate opportunities for public uncertainty about outcomes or posts that misrepresent the community about the election result.

According to the company, the temporary ban aims to reduce misunderstanding, misinformation, and misuse of its services days after the case. The attempts follow criticism that the company owned by Mark Zuckerberg has faced about the absence of political fact-checking advertising by the companies.

What’s Exactly Going On?

The changes majorly considered a Facebook mechanism to ‘protect the dignity’ of American democracy by ‘fighting foreign intervention, propaganda and suppression of voters.’ At the same time, Facebook has agreed to notify advertisers when the policy removes; no timetable for lifting the ad prohibition provided.

Facebook banned political ads and promised to delete all requests for individuals to participate in poll-watching using ‘militarized language’ or suggesting an unspoken objective of intimidating voters. The social media giant would also take a dim view of any individual or parties who make unrealistic claims of victory before any official vote, promising to annotate with checked sources any such statements.

Extended Limits:

When these calls use militarised language or show that the aim is to threaten, exercise influence, or demonstrate power over elected officials or voters, Facebook will now delete advertising to get people to “enlist” to defend the polling.

Before dealing or setting with any Facebook ads campaign, it becomes quite understandable and necessary to hire a certified SMO consultant

What is For The Upcoming Democracy?

Only new advertising submitted after Oct. 27 affected by the political ad ban. Based on the new policies of Facebook, such advertisements may also contain lies or misinformation.

Facebook bans political ads about last-minute problems that occur in the last seven days of the campaign are the only things that can deter. Also, before the ban goes into effect, there’s nothing to prevent political ads from front-loading their Facebook ad purchases so that they can still run right up to Election Day.

Words Of CEO:-

After a rise in mail-in ballots, Chief Executive Officer Mark Zuckerberg already said he does not anticipate accessible results on election night. The organization is planning for the inevitable outcome. Facebook will note the news feeds of users, notifying them when the voting ends and will clarify that if a candidate attempts to claim a victory prematurely, votes still count. Until official ballots count, Facebook rules also bar candidates from claiming victory.

In the days leading up to the vote, Facebook has mostly believed improvements to its political advertisement policies, including Facebook, to ban political ads, but has decided on a more nuanced strategy. The week before the election, the organization will not approve any new campaign advertising and reject commercials that declare victory before the official results. The ad ban should last for at least a week after the vote is over, Facebook said.

Concluding Words:-

Before, during, or after the U.S. presidential election on Nov. 3, Facebook has already launched a series of steps this month to prevent its site used to sow discord and spread disinformation. Before that, in the week before the election, it said it would ban new political advertising and delete posts conveying misinformation about COVID-19 and voting.

Are you looking for mobile application development services? With a range of successful ventures, Zazz is one of the leading firms in mobile app development solutions.

Zazz has assisted many leading organizations and small start-ups with mobile applications.  Lets discuss the solutions that are ideal for their corporate needs to achieve a technical competitive advantage.

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